Make their shift easier.
Staff care about fewer fixes, fast service, and an easy close. Do not start with store margin.
“What makes the most extra work in your shift?”
MostEdge Sales Academy
Give a reason to listen.
Show value. Close.
Move each lead through four steps: Find, Check, Demo, and Close. Learn what to say and what to ask.
12+ years5.5M+ daily shopper visits1.9M loyalty members
In each first talk
Answer what they are thinking.
01
Why are you talking to me?
02
How does this help me?
03
Can I trust you?
04
What will I get?
05
What is next?
Lead
A person or store that may need help.
Demo
A short show of how a solution works.
Margin
The money left after the item cost.
ROI
What you gain for the money you spend.
POS
The register system used to make a sale.
Pilot
A small test before a full start.
The first-talk rule
Give value first.
Let them share their role.
Do not start with a title. Start with how you may help. Then listen.
Do not push for a title.
An owner may not share their role yet. Give a clear gain first.
“I only want to see if this may help. May I ask one quick question?”
Listen to their words.
“My stores,” “we changed,” or “I approve” may show their role.
“Who else should join if this fits?”
Choose how you learn
Follow the path—or prepare for one store need.
Browse by business area
Prepare for the customer conversation in minutes.
Choose the part of the store the buyer wants to improve.
Full guided course
New representatives should complete these lessons in order.
The MostEdge sales steps
Move fast. Keep the facts clear.
A fast close cuts wait and repeat work. The buyer still gets clear terms and a fair choice.
Keep the talk on the result they need now.
Know the people, proof, price step, and date.
End with one owner and one date.
Pick what the buyer asked for
All solutions—or one solution.
Start with what the buyer asked for. Add more only if they share another need.
Buyer goal
Link store work, profit care, and shopper growth.
Fast first stepOne-Store Proof Pilot or a step-by-step start
Stage 01
First 15 secondsFind a Lead: Give them a reason to listen.
Give the person a reason to talk.
Do this now
- Do not ask for a title first.
- Tell a buyer how you may help: Link store work, profit care, and shopper growth.
- Tell staff how you may make their shift easier.
- Ask one easy question. Listen for clues about their role.
- Ask staff for help. Ask a buyer for a date.
Questions to ask
- Which needs help first: profit, labor, cash, loss, or repeat visits?
- What part makes the most work for you?
- How does the store make this choice?
- Who else should join the next talk?
Say it simply
“Thanks for calling MostEdge. What store problem brought you here? I will show only what may help.”
Before you move onThey share a need or the right next person
What can slow the saleDo not list all products. Do not push a demo.
Fast-close drillPerson who answered: “Before I tell you who handles this, what is the call about?”
Keep the sale moving
Save the facts so no one must ask again.
Lead sourceUrgencyStore countMain needTools and dataWho can say yesGoal and ROIFollow-up commitment + date
C-store business learning
Learn the store by business area.
Choose the area the buyer cares about. Learn what matters, what to listen for, what to ask, and which MostEdge path may fit.
Current facts
These facts use NACS 2025 data and 2026 Convenience Store News reports. Old facts and old product names are not shown as current.
01 · C-Store Basics
1 / 9See how the store makes money.
Start with the store type, number of locations, sales mix, people, systems, and the result the buyer wants most.
The representative should leave withOne priority, one starting measure, and one person who owns the next action.
Sales mixTransactionsBasket sizeGross marginStore countPerformance score
- Inside sales, fuel, lottery, foodservice, and services work together.
- Foot traffic becomes transactions; transactions, basket size, and margin create profit.
- Single-store, multi-store, and enterprise buyers need different levels of control.
- Many reports or calls are needed to know what happened.
- The buyer names several problems but cannot choose the first one.
- Store teams and leaders use different numbers.
Ask before you answer
Three questions that uncover the need
- How many stores do you operate, and which business area matters most today?
- Which result needs attention first: sales, margin, cash, inventory, loss, or repeat visits?
- How do you see that result now, and who acts when it changes?
MostEdge connections
StorePulse · StoreX POS · One-Store Proof Pilot
Do not do this
Do not start with every MostEdge product. Find one business area and one result first.
Store facts for 2026
Know what may be hard for the buyer.
Use these facts to ask a better question. Do not guess what is wrong.
Sales rose 1.7%. Each change must show value.
Food made 38.9% of in-store gross profit. Transactions fell 2.7%.
Card fees hit a new high in 2025.
Daily sales counts fell 2.7%. Each visit matters.
Knowledge check
Can you spot the store problem fast?
18 questions from MostEdge, NACS, and CSNews facts.
Question 1 of 180 correct
What is fuel pool margin?
One way to talk
Use VALUE.
Use your own voice.
Learn the five steps. Then say them in a clear, kind way.
Value first
Name one way you may help. For staff, start with an easier shift.
“We may cut price fixes and close work.”
Ask
Respect their time. Do not ask for a title first.
“May I ask one quick question?”
Learn
Ask about their work and what is hard now.
“How do you handle that today?”
Use the right tool
Link only the MostEdge tool that fits.
“WatchGuard may help your team find that event fast.”
Easy next step
Ask staff for help. Ask buyers for a date.
“Who should join a 15-minute check?”
20 offers · 6 customer needs
Start with the three that fit.
Pick the channel and person. Use one clear offer first. Browse the full library only when you need it.
Sales channel
Who you meet
Best first offers
Improve marginFree check
Best fitInvoice Leak Check
Let us check a sample of your invoices for hidden losses.
A short list of invoice gaps to check first.
“How do you check a bill against what came to the store?”
Improve marginFree check
Best fitPrice Accuracy Check
See where supplier costs and shelf prices stop matching.
A clear list of price gaps that may cut profit.
“How fast does a new cost change your store price?”
Control cash & operations7 shifts
Best fitSeven-Shift Cash Check
Find where seven closed shifts stop matching.
A short list of gaps that keep coming back.
“Which shift gap takes your manager the most time?”
The rule:Share one clear gain. Ask one easy question. Let them choose.Use only approved terms. Check who can get the offer, what is included, and how results count.
Know the promise
Explain the offer terms before they ask.
Free check
Say what we check, what they get, and what comes next.
Paid or credited work
Check the work and price before you promise it.
Small test
Pick one store, one start number, one goal, and one answer date.
Result offer
Agree on the items, start number, math, and 45 days.
Reward
Check who can join, how downloads count, time, and limits.
Approved offer card
Invoice Leak Check
Use the approved CRM card. Check it before you make a promise.
FreeOwner, manager, or business buyer
A short list of invoice gaps to check first.
This is not a full audit or full setup.
Check what is free and who can get it.
Save the sample, first finding, and next step.
Good first offer
One agreed sample, the right data, a clear owner, and a date to review invoice accuracy.
Complete the agreed sample, save the first finding, and agree on the next step.
Use the current approved offer card. Do not add a price, result, or free item.
Practice the talk
Pick the channel. Give value. Listen for the role.
1 · Sales channel
Listen for: what they care about and clues about their role.
Start with: Let us check a sample of your invoices for hidden losses.
Ready when you are
Cold call · Role not confirmed
Let us check a sample of your invoices for hidden losses.
First, make your opening. Then answer four replies. Their trust and role clues will change with your words.
Before the customer talk
Get ready in one minute.
Pick the channel, person, and offer. For inbound calls, first confirm why they called and route support or billing correctly. Then ask three questions and end with one next step.
Three good first offers for this person and channel
Your first words
“Hi, I’m [your name] from MostEdge. We help stores find invoice gaps that may cost the store. How do you check a bill against what came to the store?”
Three short questions
- How do you check a bill against what came to the store?
- How do you do this now?
- What would make this better?
One next step
Let’s schedule a Free Invoice Leak Check to check a small set of new invoices. Is Tuesday morning or Thursday afternoon easier?
After the talkSave six facts.
- What they care about
- Role clues
- Offer discussed
- Next step
- Next date
- Why it moved or stopped
Follow-up coach
Keep the next step alive.
Choose what happened. Use the words and timing that fit.
“I will send one page about that need. May I ask one question when you have read it?”
Ask which one need matters. Send one page for that need.
Two workdays later, ask one question about that page.
Five workdays later, ask: Should we check this now, later, or close it?
Talk builder
Use the steps.
Use your own voice.
Pick the channel, person, and one offer. Use this as help, not words you must read.
FreeInvoice360
Cold call · Role not confirmed · 29 words
“Hi, I’m [your name] from MostEdge. We help stores find invoice gaps that may cost the store. How do you check a bill against what came to the store?”
✓ Value first✓ No title push✓ One easy questionPrompt v1
Practice concerns
Do not argue.
Make the next step easy.
Hear the concern. Ask what matters. Offer one useful next step.
Use
May help · Worth a look · Compare · Check
Avoid
Guaranteed · Fast savings · Best in the market
Round 1 of 15
They say
“Send me information.”
Which answer shows you listened?
Coach the talk
Score one skill at a time.
Your score0/100
After a practice or real talk, score only what you saw or heard. Do not score accent, grammar style, or speaking speed. Score if the message is clear and right. A manager must check this score.
BehaviorNot yetPartlyFull
A reason to care
The person can say what may get better for them.
No title push
The rep respects time and does not ask for a title first.
Good questions
The rep hears the problem and how the store makes choices.
Right MostEdge tool
The rep links one result to only the tool that fits.
Clear words
The rep uses plain words and sounds like a person.
Right next step
Staff help with an intro. A buyer agrees on an action and date.
Real-life results
Turn every qualified talk into an owned next step.
Use the approved CRM or lead ID—not a customer name. A working copy of up to 100 results stays on this device.
Channel comparisonWhich channel creates qualified movement?
Company lead discipline
One ID. One owner. One next action.
Use the same CRM or lead ID when the opportunity advances. The latest update becomes the pipeline status below.
CRM ID, owner, stage, action, and due date.
Work due-soon and overdue leads first.
Record won, lost, and the reason—no silent leads.
No company opportunities tracked yet.
Save a qualified lead with its CRM ID, owner, next action, and date. It will appear here.
Recent talks
This is a coaching log, not the company CRM.
No field talks saved yet.
After the next real talk, save the channel, person, offer, result, and agreed next step.
Company source of truth:Copy this pipeline into the approved CRM or use the same CRM ID in every update. The academy enforces the operating standard; secure SSO and automatic CRM sync belong in the company deployment.
Ready for the field
Picking an answer is not enough.
Show you can do it.
Pass each check. Practice in all four sales channels. Then review it with a manager.
In progress0/5checks passed
Saved on this device
Know the business
Best: 0/18 · Need: 16
Choose the right sales step
0/4 step practices passed
Answer concerns
Best: 0/15 · Need: 14
Practice each channel
Two different talks each: Inbound 0/2 · Cold call 0/2 · Store 0/2 · Trade show 0/2
Show the skill
0/100 · Manager score: 80
Manager review
Finish the other checks first.
Copy this saved note into the approved coaching or CRM record. A company-wide record needs the secure company version.
Controlled sales language
Change the prompt.
Keep the standard.
Edit the building blocks once. The academy assembles and tests every stakeholder, channel, offer, objection, training rule and next step before a company-wide release.
Published prompt packVersion 1MostEdge approved defaultsDraft changes waiting
Loading the company prompt release…
Automated release checks passed480 combinations · 1,440 scripts · 1,920 scenario replies · 60 stage drillsRead-only. Publishing requires an approved manager sign-in.Manager sign-in
Stakeholder prompts
Change how each customer role responds.
Move an approved prompt pack
Copy, review and import.
Published releases now live in the shared company store and appear for every representative. Copy/import is only for offline review or transferring an approved draft.
Company controls activeManager identity is checked on the server. Every release is validated, approved, versioned, centrally distributed and recoverable.
We give people a reason to listen.
We do not push. We show how we may help.
We keep each promise and own the next step.